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Australian licensing firm Haven Global has collaborated with Mitch Dowd on a new Mr. Men and Little Miss children's apparel range for Big W. 

The collection comes as the Mr. Men and Little Miss brand celebrates its 50th anniversary this year. 

The range features Little Miss Princess, Little Miss Sunshine, Mr. Noisy, Mr. Strong, and Mr. Happy across tees, bodysuits, coveralls, a dress, joggers and leggings. 

"Mitch Dowd is thrilled to partner with an iconic brand like Mr. Men Little Miss, particularly as they celebrate such a milestone as their 50th anniversary," Mitch Dowd CEO Dane Totham said. 

"Our kids apparel range truly celebrates the fun, laughter and giggles that the brand has bought to families for the past 50 years, and parents will not only love the fun designs but the easy, durable nature of the clothes," he said. 

The baby pieces are available in sizes 0000 – 1, while the tees, leggings, and all-over dress will be available in sizes 1-7. 

The collection launched into Big W's 183 stores and on its website this month.  

It retails for between $12 and $29. 

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