ragtrader.com.au can reveal the hottest selling items from Target Australia's collaboration with Missoni.
The range launched across all channels this week, causing Target's website to crash within minutes of its release.
Best-selling lines include the Missoni deckchair, the ladies’ kaftan, mens’ shorts, girls’ dresses, the pet accessories range and the Missoni towels.
Target managing director Stuart Machin said first day sales were impressive in stores and online.
"We’ve been really pleased with the response to our Missoni for Target collaboration," Machin said.
"Customers are telling us they love being able to secure the distinctive Missoni style at such fantastic prices."
Stock levels were replenished by a second and final Missoni shipment yesterday.
Target will continue to monitor the website's performance, after its team worked through the night to repair the first-day crash.