Italian fashion house Missoni has struck a collaboration deal with Crown Sydney, transforming the casino’s infinity pool deck.
This marks Missoni’s first-ever collaboration with an Australian venue, bringing the brand’s aesthetic through the summer season.
The transformation includes new poolside daybeds, cabanas, and bespoke décor adorned in Missoni’s signature motifs and textile patterns. The activation has also been shot with Crown Sydney ambassador Pip Edwards, founder of P.E Nation and the creative director of Ksubi.
Missoni’s latest resort wear and swimwear collections will also be available to purchase on the exclusive pool deck at the Missoni cabana.
“Poolside at Crown Sydney will be the place to be this Summer, and I can’t wait for everyone to experience the Missoni x Crown Sydney Resort Club,” Crown Sydney CEO Stanford Le said.
“This collaboration with Missoni brings a bold new energy to the city’s social scene and something that Sydney has never seen before.”
The activation launched on November 28 and will run until the end of February 2026.
Missoni was founded in Gallarate, Italy in 1953 by Ottavio and Rosita Missoni. In Australia, the brand has a showroom and a standalone boutique in Sydney, with a boutique shop-in-shop at David Jones in Pacific Fair on the Gold Coast.
Globally, the brand manages just over 160 retail locations.