Australian womenswear designer Misha Collection has made its foray into bricks-and-mortar retail.
The label has launched a pop-up store in South Yarra, Melbourne housing its mainline, Resort 17 and Gold by MISHA collections.
Misha Collection creative director Michelle Aznavorian said she is thrilled to test the waters in operating a standalone store.
“I chose Chapel Street as it houses many of the most iconic and highly regarded Australian labels, and is the best place for fashion-savvy Melbourne shoppers to find the latest styles and exclusive pieces.
"During this time of year, the Chapel Street precinct is filled with people shopping and eating and I look forward to meeting some of our loyal Misha customers for the first time and also introducing Misha Collection to many new customers.”
“The Misha pop-up store will be a great way for our customers to see, feel and try on pieces from our current and upcoming ranges.
The store will also offer styling experts.
Misha Collection's pop-up will run until around early January.