Mimco has signed a three-year commitment to help prevent domestic violence.
The accessories retailer has partnered with Our Watch, a not-for-profit organisation dedicated to preventing domestic violence before it starts.
The three-year partnership will see Mimco release seasonal capsule collections, with 100% of all profits going towards education and training programs.
To launch the partnership, Mimco has designed three pouches embossed with the words 'Respect', 'Inspire' and 'Empower'.
The designs have been crafted in collaboration with print designer Karolina York.
They are available in Mimco, David Jones and Myer stores nationally, as well as online.
In support of the campaign, a full reportage will feature in the April issue of Marie Claire.
A fully integrated marketing campaign featuring Our Watch ambassadors Rosie Batty, Jo Stanley and Khadija Gbla will also launch to coincide with the release.
The pouches retail for $99.95.