Mimco is set to continue its partnership with Our Watch on International Women's Day, with 100% of profits generated on the day donated to the non-profit organisation.
Mimco has raised more than $1.6 million for Our Watch since the partnership’s inception in 2016. Our Watch aims to bring awareness to gender equality and the prevention of violence against women and their children.
The funding will enable Our Watch to continue its work across media, workplaces, schools, universities, TAFEs and all levels of government.
Mimco managing director Sarah Rovis welcomed the continued partnership.
“Through our long-standing partnership with Our Watch, we continue to use our channels to raise awareness of the incredibly important work Our Watch does in creating equality for women,” Rovis said.
“This year marks our eighth year of partnership with Our Watch, and once again our partnership ensures the conversation around equality continues, while providing important funding for efforts to help drive long-term change.”
The 2023 Mimco and Our Watch campaign launches on March 8, with a focus on women in the workplace.
Our Watch CEO Patty Kinnersly said workplaces should actively include women in decision making and offer fair pay, particularly women from marginalised groups.
"A workplace where diversity is meaningfully embraced is a safer and more equal one for all women,” Kinnerlsy said.
The official theme of UN Women Australia for International Women’s Day 2023 is ‘Cracking the Code: Innovation for a Gender Equal Future’.