Digital fashion house, Fame and Partners has launched its first bridal collection alongside its Wedding Atelier app, a first of its kind for the industry.
The bridal collection features 23 bridal gowns and eight new bridesmaids’ designs, targeted toward millennial brides.
The Wedding Atelier app allows customers to create their own wedding party style, with nearly full customisation of bridesmaid dress, including the fabric, colour, fit, and design details.
There are up to 40,000 style combinations available in sizes 0-22.
The app also features a group chat capability that allows users to share designs and vote on the winning look.
Dresses are made-to-order, with the bridal collection starting from $394 and bridesmaid from $262.