Michael Hill has launched its first non-profit venture, joining retailers such as Decjuba and Cotton On in operating a foundation.
The Michael Hill Foundation is not a registered charity, directing a portion of sales proceeds towards nominated partners.
The foundation will direct $20 from each of its Cultured Freshwater Pearl Studs and $50 from its Diamond Serendipity Necklace to Dress for Success (Australia) and Women's Refuge (New Zealand). Michael Hill has also secured partnerships with The Period Purse (Canada) and Collective Good Foundation (Danta), a key region for diamond production in India.
Any jewellery piece purchased from the LAB.Collection, which retails from $499 to $24,000, will result in up to 10 trees planted per product through One Tree Planted.
Michael Hill Chief Executive Officer Daniel Bracken said the initiative is part of a broader 2030 sustainability strategy.
“We are extremely proud that we have established The Michael Hill Foundation and our ongoing commitment to contribute to empower more than 100,000 women by 2030,” Bracken said.
“We recognise the impact our industry plays on the environment, and we are choosing to focus on sourcing our products to reduce as much impact as possible. Our commitment to planting up to one million trees throughout Australia, New Zealand and Canada, our key operational markets, by 2030 is another way we can make a difference for our planet.”
Last year, Michael Hill reduced scope 1 emissions by 39% and reduced office waste by 65%.
The business also launched its 'Re:Cycle' initiative in Australia, a digitally enabled gold recycling program that encourages customers to recycle gold jewellery pieces in exchange for a Michael Hill e-Gift Card.