Menswear label aligns with GQ

Australian menswear label Venroy will today launch its first autumn/winter collection during the GQ Online Shopping Night (GOSN) hub which will go live from 12pm today.

The collection is set to feature a cash-mere blend sweatshirt, wool lounge pant and and jersey-cotton bomber jacket with linen outer.

As part of the launch, the brand will release a limited edition #GOSNxVENROY t-shirt designed by GOSN artistic director Theodore Smallbone.

Venroy made a strategic move from operating as a wholesale business last year, moving into ecommerce and opening a retail store in Bondi.

The label's co-founder Sean Venturi said that the decision has boosted opportunities for growth in the market.

“Six months ago we made the decision to withdraw from the global wholesale market and become a strictly e-commerce only retailer with a flagship in Bondi, and its paid off in spades.”

The launch will go live via GOSN until midnight tonight.