Kent and Lime is back.
The men's destination, which offered a personal styling service, was forced to close its doors last year due to a lack of funds.
Archfashion acquired the IP in June last year, replacing the subscription-based model with a new offer.
Kent and Lime and Archfashion director David Butcher said it marks a new chapter for the business.
“The new and improved kentandlime.com.au is open for business, and it’s better than ever.
"We are proud of the speed with which we were able to relaunch the Kent and Lime online business, with a leading website, product range and back-end systems to power the operation.”
"The acquisition signals a shift in Archfashion's strategy, shifting away from a low margin, high volume game with zero touch distribution strategy towards a high touch higher value customer."
The deal includes the Kent and Lime database, trademarks, product designs and technology.
Though Butcher said the new company opted to dump the existing technology for Archfashion's own proprietary software.
"The tech didn’t fulfil the promise, and many customers we spoke to were disappointed with the service citing duplicate kits, feedback not being taken on board, and having to start from scratch each time they spoke to a new stylist."
Archfashion co-founder Allen Zelden said the acquisition was too good to pass up.
"We had been watching the business progress, with many of our friends using the service. We had no idea that they were in financial difficulty. We loved the brand and what it stood for.
"One of our shareholders alerted us to the closing and gave us the administrators details. We got in contact, had a chat with them and did a quick due diligence. We then put in an offer, and after some back and forward, we secured the brand and IP."
"We believe in what the brand stands for," Butcher added.
"Through our research from existing Kent and Lime customers and our own analytics, we saw a strong difference in the way men and women shop, and the problems that needed to be solved for male customers.
"Essentially, we help men who hate shopping, or are too busy to shop, look good and do more."
The service still offers a personal stylist service, with customers keying in measurements, likes and dislikes.
Customers have five days to try on goods, which are shipped free, with seamless returns for unwanted items.