The Virgin Australia Melbourne Fashion Festival (VAMFF) has reported key results from its event earlier in the year.
Organisers have revealed that it managed to reel in around 390,000 attendees across a total of 137 events on the program, featuring 100 operating and emerging designers, 108 corporate, industry and government partners and 19 hosts and speakers from around the world.
In addition, it's believed that VAMFF's public relations campaign reached an estimated 380 million consumers through 3,900 items, with its social media community increasing by 78 per cent and reaching over 16 million people through owned and partner digital channels.
With a core focus on creating interactivity, its 'Shop the Runway' platform managed to live stream 12 runway shows, showcasing 54 designers and around 846 individual looks.
It has also announced that its 2016 event will kick off on March 7th, celebrating its 20th anniversary at the Melbourne Museum Precinct among another venues across Melbourne and regional Victoria.
It has also appointed Tennille Burt as business development manager ahead of the event.
Burt brings with her experience from News Corp Australia, Sister Communications and We Magazines.
VAMFF chairman Laura Anderson hopes the event will further expand its reach in Australia and internationally in 2016.
“Our twentieth Festival provides the opportunity to reflect on all that the Festival has achieved over the years.
“We are thrilled to partner with the internationally significant Melbourne Museum Precinct in 2016 and beyond, celebrating our rich cultural heritage and our aspirations for the future.
The festival will continue to act as an incubator for innovation and emerging creative talent locally and globally by embracing excellence in all its forms.”