Melbourne is set to host the first fashion show of its kind in Australia.
Shopping precinct Melbourne Central will launch Australia’s first ever holographic fashion show next week, to celebrate the arrival of the new Melbourne Central app.
The app will launch in time for the Christmas trading season and is designed to enhance the traditional consumer experience by providing access to immediate offers and shopping planning functions.
The Melbourne Central holographic fashion show, scheduled for November 28, will herald the arrival of the app and showcase a fusion of fashion and technology via a “digital extravaganza”.
The event, which will form part of the Melbourne Central One Day Shopping Festival, will also mark the first time digital technology has been used to execute a holographic fashion show.
Professional skateboarder Corbin Harris, model Kate Peck, and DJ set The Faders – consisting of Suhana Lye and Milly Gattegno – will headline the fashion show and will be joined by a selection of models who will also star in the show as “holographic” models/stars.
Australian designers who will feature in the Melbourne Central holographic fashion show include AG Arthur Galan, Thurley, Gorman, Alannah Hill, Ksubi and Mimco, as well as Converse, Tony Bianco, Lacoste, and Nike, along with a selection of other fashion brands.
Key functionality of the Melbourne Central app will include customised offers and messaging based on a user's profile, as well as:
- Shopping planner: To customise the user's shopping planner with offers, events, and stores;
- Push notifications: Customised offers sent to the user's smartphone;
- QR code scanner: To scan daily offers;
- Check in feature: To notify 'friends' via Facebook;
- 'Take me there' feature: Shop finding functionality; and a
- Parking reminder: To help locate the user's parking spot in the centre.
Melbourne Central’s One Day Shopping Festival is a consumer event which launched earlier this year, and will see an organised schedule of activities rolled out on November 28, with the aim to raise the bar of the traditional consumer experience and drive consumers back into bricks-and-mortar retail stores.
Earlier this year the One Day Shopping Festival saw over 180,000 Melbournians move through the centre – the largest traffic count on record this year.