Melbourne Central has launched MCTV: a virtual art, lifestyle, and cultural entertainment program.
MCTV will feature a schedule of programs such as gigs, makeup classes and fashion styling shows with featured retailers.
Melbourne Central marketing manager Melissa Polglase said it will continue to support retailers.
"MCTV fosters a sense of connectivity at a time where our community needs it most.
"Now, more than ever, we are passionate about continuing to support our retailers, local artists, creatives and performers feeling the pinch."
Highlights of the program include:
Central Sessions - bringing customers local gigs, popular bands and talented artists, from their living room.
BYO Vinyl Nights - where vinyl lovers from across Melbourne share their favourite tracks.
Some Like it Haute - fashion tips inspired by iconic cities.
Beauty Central - insider advice from professional make-up artists, plus surprise giveaways.
Drawn Together - a resident artist will turn customer messages of love into a work of art.
MCTV has launched via Melbourne Central’s Instagram (@melbournecentral) and Facebook page (@melbcentral).
The MCTV social schedule will be released weekly on www.melbournecentral.com.au.