There's no containing it. Virgin Australia Melbourne Fashion Festival has been extended to nine days.
The fashion event will be held over two weekends from March 14 to 22, 2015.
The Cultural Program will return with a schedule that runs the month leading up to the Festival.
It will span across Melbourne and regional Victoria from February 15 to March 15.
Another key change to the festival will be the restructure of its Business Events Series.
Hosted by Crown, the business events will feature a new format including interactive networking opportunities, as well as a lineup of local and global speakers.
Virgin Australia Melbourne Fashion Festival CEO Graeme Lewsey said the initiatives will continue to stimulate growth in the sector.
"We are focused in 2015 to deliver a stand-out program of inspirational and thought- provoking events, activities, and new initiatives that captivate our audiences with the ultimate fashion experience.
"This is just a glimpse of what we have in store and look forward to revealing the full program in February 2015," Lewsey said.
The Festival will also feature a lineup of runway shows, grand showcases, pop-up events, beauty activations and digital initiatives.
It will conclude with the ‘Grand Finale Featuring Romance Was Born’ on March 22.