Australian socially-conscious label Kind is Cool is on a mission to inject more kindness into the world through its ethically made clothing.
The brand was founded by Amber Wilkinson after she experienced workplace bullying and decided that instead of allowing the incident to continue affecting her she would start a label that encourages kindness.
To emphasise the brand's commitment to this mission, it partnered with Australian anti-bullying organisation Bully Zero and donates $2 from every sale to the charity.
According to Bully Zero statistics, a child is bullied every 15 seconds and approximately one in four Australian students from year four to year nine have reported being bullied every few weeks. Bully Zero works to prevent bullying and cyber-bullying in schools, workplaces, online and in communities across Australia.
In a statement on the business' website, Wilkinson said that she had held aspirations to design t-shirts but the bullying incident was the motivation she needed to start the brand.
"I had always toyed with the idea of designing t-shirts with kind message son them for my two boys, it was at this moment I decided that I wanted people everywhere, as many as I could get to wear my t-shirts to spread more kindness into the world.
"They are made with love and kindness, in the hope at least one person wearing them will be kinder and/or inspire someone to be kinder.
"A small act of kindness changes everything, it changes your mindset, it will change someones day, and it will start to create a kinder world.
"Nothing changes if nothing changes," she said.
Growing rapidly, the Kind is Cool t-shirts have been worn by celebrities including Jimmy Barnes, Jason Mraz and John Farnham.
Kind is Cool's products are made using Global Organic Textile Standards (GOTS) from a supplier that is part of the Child Labor Free Initiative.
The product line is made up of t-shirts, tank tops, hoodies, jumpers, baby rompers and a limited-edition tote bag.
Prices range from $24.94 to $69.95.