• WINSON TAN: MBFWA 2012 trend winner.
    WINSON TAN: MBFWA 2012 trend winner.
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Data mining powerhouse Editd wraps up the top trending looks from the final day of Mercedes-Benz Fashion Week Australia 2012.

The final installment of Editd MBFWA 2012 digital trends: quantifying exactly how much each trend has been talked about globally across the week.

We measure the number of influential online mentions made on Twitter and blogs, acting as a precursor to which trends will be big commercial news come spring/summer.

  • 1,573 people are talking about maxi skirts as seen at Suboo.
  • 4,491 mentions of fringing as seen at Suboo, Crystal Tsoi and Ash to Gold.
  • 224 people talking about oversized clutches as seen at Gabriel Lee.
  • 191 mentions of paintbox colours as seen in Akira’s palette.
  • 24 people talking about kaleidoscope prints as seen at Suboo.
  • 6 mentions of chunky zips as seen at Suboo and Bless’ed are the Meek
  • 58 people are talking about halternecks as shown by Suboo and Crystal Tsoi.
  • As yet more peplums show at Suboo and Ash to Gold, 811 people are mentioning them online.
  • 122 mentions of origami folds as seen at Winson Tan.
  • 78 people talking about shoulder cutaways as seen at Ayaka Ichikawa.
  • 340 mentions of wide brimmed hats as seen at Gabriel Lee.
  • 286 people talking about nude lips as seen at Bless’ed are the Meek.
  • 1,333 mentions of kimonos and 142 people talking about oriental prints both seen at Akira.
  • 219 people talking about coloured denim as seen at nANA jUDY.
  • 406 mentions of plaits as seen at Fernando Frisoni.
  • 4,768 people are talking about florals as seen at Bless’ed are the Meek and Akira.
EDITD has over 500 million current opinions on fashion from social sources, as well as intelligence on millions of product SKUs from different world apparel markets. www.editd.com
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