• CHRISTOPHER ESBER: At MBFWA 2012.
    CHRISTOPHER ESBER: At MBFWA 2012.
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As Mercedes-Benz Fashion Week Australia (MBFWA) heads for the finish line, data mining experts Editd analyse which top trends have emerged from the fourth day of the event.

Editd uncover the stats behind day four of MBFWA, revealing exactly how much each trend is talked about globally across the week.

By assessing the number of influential online mentions made on Twitter and blogs, we can apply a measure to which trends consumers will want come spring/summer.

  • 1,572 mentions of capri pants as shown at Carl Kapp.

  • 2,072 people talking about smocking as shown by Kaylene Milner.

  • 974 people talking about chokers as seen at Jenny Kee.

  • 1,317 mentions of printed leggings as seen at We Are Handsome.

  • 11,414 mentions of pearls as seen at Aje.

  • 546 people talking about shift dresses as seen at Elliat, Kristi Rose and Tovah.

  • 14 mentions of laser cut fabrics as shown at Kristi Rose.

  • 9,772 people talking about one shouldered styles as seen at Carl Kapp.

  • 651 mentions of tribal prints as seen to dramatic effect at Jenny Kee.

  • 3,523 people are talking about tailoring as shown immaculately by Christopher Esber.

  • 5,184 mentions of zebra print as seen at We Are Handsome.

  • 168 people talking about sun visors as seen at Tovah.

  • 61 mentions of waratahs as seen at Jenny Kee.

  • 1,763 people talking about metallic leather as seen at Kristi Rose and 966 mentions of embossed leather as seen at Kaylene Milner.

  • 307 talking about tropical prints as seen at Kristi Rose and We Are Handsome.

  • 35,134 mentions of beading as shown at Christopher Esber.

  • 2 people talking about structured playsuits as seen at Carl Kapp.

Editd has over 500 million current opinions on fashion from social sources, as well as intelligence on millions of product SKUs from different world apparel markets. www.editd.com

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