As the second day of Mercedes-Benz Fashion Week Australia 2012 drew to a close, data mining powerhouse Editd crunched figures to see which trends generated the most buzz online.
Delving deep into consumer opinion across the past three days, Editd looked at the number of influential mentions on Twitter and blogs to find out how much each trend mattered globally.
- 332 mentions of silver dresses, as seen at Michael Lo Sordo and Johanna Johnson.
- 669 people are talking about brocade fabrics, as used by Maticevski.
- 1,969 mentions of floral prints, as seen at Zimmermann, Talulah and By Johnny.
- 11 mentions of tinsel skirts, as seen at Flowers for a Vagabond.
- 144 people are talking about checked fabrics, as seen at Song for the Mute.
- Pastel nails have seen 32 mentions, as spotted at Talulah, whilst neon lips as seen on models at Magdalena Velevska, received 22 mentions.
- 4,586 mentions of leopard print, as shown at Jayson Brunsdon.
- 3,350 people are talking about digital prints, as seen at Michael Lo Sordo and Talulah.
- Bomber jackets appeared at Michael Lo Sordo, still riding high as a key trend and receiving online mentions 448.
- 96 people are talking about candy stripes, as used at By Johnny.
- 1,537 mentions of quilting, as seen in swimwear at Zimmermann.
- Obi belts got 22 people talking this week, and Talulah featured them this season.
- 220 people are talking about raglan sleeves, as seen at Zimmermann.
- Peplums are already looking like a key trend for the week, with 315 mentions and showing at Maticevski and By Johnny.
EDITD has over 500 million current opinions on fashion from social sources, as well as intelligence on millions of product SKUs from different world apparel markets.