Mavi's Australian journey

Global denim brand Mavi has revealed insights into its growth in Australia ahead of its 25th anniversary.

The brand recently secured a distribution partnership with Myer and has joined the department store's womenswear stable.

Mavi is also stocked in David Jones stores nationally, selected Just Jeans sites as well as 250 speciality retailers and boutiques.

Ecommerce also proves a strong suit for the brand and currently contributes to around 10% of the business.

Mavi directed its focus on Australia late last year with the launch of an exclusive Australian collection which featured cotton shirting, t-shirts, skirts, shorts and denim for women.

The brand is currently stocked in around 5000 stores across 50 countries including Turkey, Canada, USA, Germany, the Netherlands and Russia.

It also operates 390 vertical retail stores in Istanbul, New York, Canada, Germany and Russia.

At this stage, no plans to open standalone stores in Australia have been divulged by the company.