Finnish design house Marimekko has officially opened a ready-to-wear pop-up at David Jones’ Sydney flagship.
This is the latest push for the brand in the Australian and New Zealand market, including a dedicated website launch for New Zealand in April this year.
The pop-up will run until June 28, and will showcase a curated edit from Marimekko’s SS25 ready-to-wear collection – including the launch of Maridenim and a knitted bag series.
According to Marimekko, the new pop-up will help strengthen its partnership with one of its key wholesale retailers in the region.
The Finnish brand manages three stores across Australia – one in Sydney and two in Melbourne.
The brand also holds a few wholesale accounts with select retailers, including Living By Design which stocks the brand’s furniture and home ranges.