Melbourne-based shopping hub Eastland has poached social influencer Margaret Zhang to produce a limited edition book of photographic essays In the Youth of Our Fury.
The content collaboration will include a range of still life, portraits, fashion, beauty and travel photographs taken in Australia and aboard.
Eastland GM Steve Edgerton said that the centre is thrilled to partner with Zhang.
“Margaret is one of our country’s most exciting creative and photographic talents.
“This collaboration aims to produce interesting and inspiring content, which reaches well beyond the traditional retail seasonal marketing approach."
Edgerton also said the collaboration will aim to engage customers in a different way.
"Our focus at Eastland has been to transform the way we approach delivering retail and social experiences for our guests.”
“Eastland is committed to creating a destination where people want to generate shared experiences via multiple platforms, in ways that are new and authentic.
“Retail spaces today are as much about lifestyle, recreation, entertainment and dining as shopping.
"More and more, people seeking integrated sensory interactions that they can share with others, which enrich their lives while they’re with us.
"We are delivering the future of the Australian consumer experience at Eastland and everything we do is reflective of that ambition."
In the Youth of Our Fury is Zhang's first book.
Eastland shoppers can receive a free copy with purchase.