Australian label Marcs has announced it is exploring selected opportunities for expansion in 2018, including pop-ups in key locations to launch this year.
The decision follows Myer's acquisition of the brand in 2017 and the establishment of a separate subsidiary board, Specialty Brands Australia, (SBA).
Marcs forms part of this strategy to revitalise brand equity to drive growth and strengthen brand positioning in the competitive Australian fashion market.
The first step for the label is the upcoming launch of its autumn/winter 2018 campaign launching on February 8, 2018.
Marcs managing director Tina van Zyl said it was important that the brand is once again returned to the forefront of the industry in Australia.
“This is an exciting time for Marcs. We’ve worked through the business challenges and are ready to re-assert the brand. Marcs has extraordinary brand equity and a significant and loyal customer base which underpin our plans for growth.
"The clean, modern and uncomplicated style and the quality fabrications that the brand was founded on continue to be our essence and our strength and are what makes Marcs shine."
SBA chair Julie Ann Morrison said the brand was performing well and showed strong promise in the year ahead.
"We are pleased to see the encouraging results of the new strategy for Marcs and believe there are significant opportunities for selected Australian brands to consolidate their distinct identities and build sales based on strong brand management."
Currently, Marcs has a national network of 70 locations.