Mambo is targeting kids and adults alike in a new range launch that taps the classic television show SpongeBob Squarepants.
The franchise is owned by Nickelodeon in the United States.
The range will be sold exclusively through Big W in late July, featuring custom and reimagined artworks from Mambo’s creative minds, including resident X-ray artist Ben Brown and creative director, Nathan Sheahan.
Mambo brand manager Matt Macaulay said the collaboration brings together two cultural icons.
“SpongeBob SquarePants is one of the world's most iconic cartoon characters. Like Mambo, it’s a true cross-generational icon. We’re excited to launch this limited-edition collaboration exclusively with Big W across its network of 180 stores,” Macaulay said.
The limited-edition collection, priced from $18 to $35, features nine casual-style pieces in total —six menswear styles and three youth boys’ styles – designed with various graphics and details, including a SpongeBob reimagining of Mambo’s iconic farting dog graphic.
A campaign shoot for the range was shot on location at Easey’s in Melbourne, a local burger spot set inside restored train carriages.