Australian accessories brand Colette by Colette Hayman has announced a brand relaunch including a new flagship store in Sydney CBD, a website upgrade and a magazine launch.
The Sydney flagship will open its doors on September 3rd with a refreshed store design featuring white walls, in-store installations and spacious floor space.
The rebrand aligns with the company's SS15 campaign 'Girl About Town' which creative director and founder Colette Hayman believes will breathe new life into current offerings.
Prior to launching this venture, Hayman was the founder of accessories chain Diva.
“We have made sure colette by colette hayman is everything a woman wants in a fashion accessories brand.
“I am so excited for people to experience the new brand – there is now no one else that does exactly what we do.”
The campaign has been brought together by Mark Vassallo, Simon Lekias, Alan White and The Aeon in an aim to capture head-to-toe concepts featuring sunglasses, handbags, earrings and rings.
The website will also include interactive features such as 'how-to' tutorials and outfit edits.