Outdoor wear brand Macpac has reported a 13.1 per cent jump in sales to $121.5 million in the first half of FY26.
This is according to the retail brand's parent company Super Retail Group in a trading update today, which also showed that Macpac’s like-for-like sales were quite elevated, up 7.8 per cent in the same time frame. The group also owns and manages Rebel, BCF and Supercheap Auto stores.
Australian like-for-like sales lifted 8.9 per cent, while New Zealand was up 5.9 per cent.
Macpac was founded in Christchurch, New Zealand in 1973. At the end of the first half, the outdoor wear brand had 101 stores across Australia and New Zealand, buoyed by two store openings in the period.
On Macpac’s results, Super Retail Group reported there was strong growth in the number of transactions, supported by a “modest” increase in average transaction value.
“Market share gains over the past 12 months were maintained in the period amidst a modest improvement in overall category growth,” the group added. “Growth was broad based, with particularly strong contributions from midlayers. Insulation, baselayers, tops, tees and clothing accessories also performed well.”
Despite the sales jump, the brand’s gross margin declined by 60 basis points due primarily to clearance activity early in the half to manage seasonal inventory. However, cost of doing business as a percentage of sales had reportedly decreased significantly, benefiting from positive operating leverage and a reduction in stores, Super Retail Group noted.
Profit before tax (PBT) for Macpac increased by $5.4 million to $7.1 million. Segment PBT margin increased by 420 basis points.
Meanwhile, online sales grew 5.6 per cent to $20.7 million and represented 17 per cent of total Macpac sales. Click & Collect represented 16.9 per cent of online sales, up from 15.8 per cent compared to the first half of FY25. Active club membership grew by 14.2 per cent to 900,000 in the past 12 months and represented 81.4 per cent of Macpac retail sales, with that up frm 75.4 per cent recorded in the first half of FY25.
"Macpac was a standout performer in the half, with strong like-for-like growth supported by network expansion from the prior year," Super Retail Group managing director and CEO Paul Bradshaw said.