New Zealand-born outdoor brand Macpac has reported a 16.9 per cent lift in total sales for the first 16 weeks of FY26 compared to the same period in FY25.
Sister business Rebel – under Super Retail Group – reported a more modest total sales lift of 3.6 per cent. Macpac is Super Retail’s smallest subsidiary in terms of revenue contribution, with the outdoor brand reporting a total sales of $231 million in FY25. Rebel is the second largest, reporting $1.4 billion in total sales for FY25.
The latest trading update from the group also shows that total group sales lifted 4.5 per cent in the first 16 weeks of FY26, with its two other subsidiaries – Supercheap Auto and BCF – also trading positive in the early new year, up 4.6 per cent and 2.4 per cent respectively.
In like-for-like terms, Macpac sales are up 8.5 per cent, followed by Rebel (up 3.2 per cent), Supercheap Auto (up 2.6 per cent) and BCF (up 0.3 per cent).
Interim CEO David Burns said the group has delivered 2.6 per cent like-for-like sales growth, with headwinds and tailwinds noted across its four retailers.
“Rebel’s performance continues to reflect variable demand patterns experienced calendar year-to-date, with softness in football and basketball categories offset by strong growth in footwear. Pleasingly, momentum has improved in October,” Burns said.
However, performance at BCF – which also sells a wide range of outdoor clothing, footwear and accessories – was impacted by a softer Father’s Day campaign, adverse weather conditions in New South Wales and the algal bloom in South Australia.
“Performance has been steadily improving in October ahead of its key summer trading period,” Burns said of BCF.
“Macpac has enjoyed strong sales momentum, with double-digit like-for-like growth since the trading update in August, and a solid contribution from recently opened stores.”
As for Supercheap Auto, Burns noted there were strong contributions from categories such as filtration, braking and wipers.
“Group gross margin is broadly stable compared to the prior year,” Burns added. “We are pleased to advise that the new Supercheap Auto loyalty program, Spend & Get, is now in-market and expected to drive stronger share of wallet across our key customer segments and improved promotional flexibility, with a neutral impact to gross margins.
“Whilst macro-economic conditions appear to be improving, the outlook for consumer spending remains uncertain. We expect consumers to continue to manage their spending carefully and prioritise value for money purchases.”
Burns further noted that the group’s first-half result will be highly dependent on trading in the peak Christmas period, with the cyber sales event commencing in the coming weeks.