International athletic apparel brand Lululemon has announced its latest partnership with Swimming Australia, as the first, yoga and mindfulness partner of the Australian Dolphins swim team.
The partnership will see Lululemon provide the Australian Dolphins and Swimming Australia staff with yoga and mindfulness resources in and outside of the pool.
Yoga, meditation, and personal development workshops will also be offered under the deal.
Swimming Australia CEO Mark Anderson said partnering with Lululemon would benefit not only the Dolphins Team but also the wider Swimming Australia organisation.
“Swimming Australia is delighted to be partnering with such an iconic global brand. Lululemon will provide our athletes with tools to support them in their quest to attain their personal best.
“But it’s not only our swimmers that will benefit from the new partnership; our staff will be involved in yoga and mindfulness activities as we look to build on our organisation being an enjoyable, healthy and performance orientated workplace."
Lululemon Australia brand director Ben Jackson said the partnership is a reflection of lululemon’s commitment to regionally authentic programs.