Australian activewear brand LSKD is aiming to build on the $248,832 raised for the National Breast Cancer Foundation (NBCF) since campaigning for them from 2021.
The brand has launched a new 28-piece limited-edition collection, with 5 per cent of total sales going towards the NBCF. This coincides with International Breast Cancer Awareness Month in October.
The capsule range focuses on the colour pink, which has become synonymous with breast cancer awareness.
The collection includes sports bras, shorts, tank tops, leggings, hoodies, tees, as well as a towel, a tote bag and a journal.
“For us, this partnership is about more than product – it’s about raising funds, starting meaningful conversations, and reminding people to get checked,” LSKD founder and CEO Jason Daniel said.
“Each Breast Cancer Collection continues to raise awareness and gives our community a way to make an impact. We’re proud to support NBCF and play our part in their mission to Zero Deaths from breast cancer.”
As well as donating 5 per cent from the total sales, LSKD will host a ‘Connect and Flow’ community event at its Loganholme headquarters. The event will bring together survivors, families, and supporters, with 100% of ticket proceeds going directly to NBCF.
The collection is currently sold online and across stores, with some items already listed as sold out on the brand’s website.