Menswear retailer Lowes has donated $110,254 to Kick for a Cause after selling more than 10,000 units of Matchy Matchy sets and Hawaiian shirts through a national retail campaign over the last two months.
The retailer contributed $10 from every qualifying unit sold, with proceeds directed to Kick for a Cause — an initiative developed in partnership with the NRL and 11 paediatric cancer centres across Australia and New Zealand.
Lowes CEO Linda Penn said the outcome reflected the alignment of product, purpose and store-level execution.
"Lowes has always believed in backing communities where it matters most, and we're incredibly proud to have donated $110,254 to Kick for a Cause, made possible by the generosity of our customers and the dedication of our store teams across Australia," Penn said.
"This campaign shows how a simple purchase, when scaled nationally, can become part of something much bigger — helping fund vital care, research and support for children and families facing cancer."
Kristina Keneally, CEO of Sydney Children's Hospitals Foundation, said the contribution demonstrated the commercial reach retailers could deploy for community outcomes.
"Through Kick for a Cause, Lowes has shown how retailers can use their platform and national reach to create real impact," Keneally said. "On behalf of all 11 impact partners, thank you for standing with children and families when they need it most."
Funds raised will be directed to clinical care and treatment programs, cancer research and clinical trials, wellbeing and family support services, and patient experience initiatives.
Kick for a Cause targets childhood cancer, with around 1,000 children and teenagers diagnosed annually across Australia and New Zealand. Survival rates have improved to approximately 80 per cent, though one in five children diagnosed does not survive.