Luxury fashion house Louis Vuitton has opened a temporary store on Melbourne’s Russell Street while its Collins Street flagship undergoes a full renovation.
The French luxury house is refurbishing all floors of its store at 139 Collins Street, which it has occupied since August 1989. The flagship is scheduled to reopen in January 2028 and will feature Louis Vuitton’s latest store design and client experience format.
In the interim, customers are being served from the temporary site at 14-22 Russell Street, which stocks women’s and men’s leather goods, ready-to-wear and travel, along with accessories, shoes and Louis Vuitton fragrances.
The women’s offer includes ready-to-wear from the brand’s new Ski and Cruise collections, while menswear centres on the Spring-Summer 2027 Pre-Collection, including the new Denim Brut men’s leather goods line. The store also carries the Speedy P9 bag and pieces from the Mon Monogram range, which customers can personalise with patches, initials and coloured stripes.
The fit-out takes a resort-inspired approach, using bright colours and straw finishes referencing the coastline, while the existing raw flooring and columns have been retained. The façade is wrapped in the brand’s Louis Vuitton Wanders mesh, with animated windows, archival imagery and trunks on display inside.
The temporary store trades from 10:30 am to 6:30 pm, seven days a week.
The Melbourne investment comes as parent company LVMH reported softer results for its Fashion & Leather Goods division, which includes Louis Vuitton, Christian Dior, Celine, Loewe and Fendi.
In its latest trading update, LVMH said Fashion & Leather Goods revenue fell 4 per cent on a reported basis to €26.4 billion for the first nine months of 2026, down 2 per cent organically. The decline steepened in the third quarter, with organic revenue down 5 per cent to €8.2 billion.
The group said the division continued to benefit from strong demand in the US but was hit in the third quarter by slowing demand in China.
Across the wider group, LVMH revenue reached €57.1 billion for the nine months, down 2 per cent on a reported basis but up 2 per cent organically. Third-quarter organic growth slowed to 1 per cent, with the group pointing to good growth in the US, Europe and Japan offsetting a weaker Chinese market.