Lorna Jane is set to roll out a new concept after a successful trial in Brisbane.
Lorna Jane will open Australia's second Active Living Room in Rundle Street, Adelaide on August 22.
This follows the success of a similar concept in Brisbane, which taps into the brand's 'Move Nourish Believe' mantra.
The Active Living Room is a one-stop shop for consumers, offering a 'Move' studio with $5 group fintess classes.
It also houses food and a Lorna Jane activewear store.
Free Move classes will be offered on the opening day and weekend, as well as raw treats and pressed juices.
Adelaide-based trainer Kayla Itsines will run two 45 minute classes featuring her 'Bikini Body' workout on August 23 and 24.
With capacity for 20 people per class, Active Living Room classes will be varied and mostly low impact strength and toning classes and yoga.
The timetable will change each month as new classes are introduced such as LJ Physique in October.
Launch classes kick off with both Vinyasa and Ashtanga yoga and freestyle group fitness classes every Monday- Saturday.
Lorna Jane aims to extend the concept across Australia following strong demand.
Founder Lorna Jane Clarkson said the initiative is aimed at today's consumers.
“Today’s customers are looking for something other than a traditional shopping experience and our Active Living Rooms allow women to truly practise my active living philosophy in one great location.”