Department store David Jones has secured a major activewear exclusive.
Lorna Jane will be stocked at the retailer from next month, along with its newly created 'Uniquely' by Lorna Jane in CBD stores nationally.
This is the first time Lorna Jane will be available at a department store and coincides with the brand’s 25th anniversary.
It will form the anchor of David Jones’ strategic expansion into women's activewear.
Lorna Jane operates 156 stores internationally.
David Jones general manager womenswear Sophie Clark said the brand is a pioneer in its category.
“For some time we have noticed an inceasing lifestyle trend in Australia particularly amongst our customer, where activewear has evolved from being garments of functionality to becoming fashion wear that doubles up as casual wear on weekends.
"The global activewear market grew by more than 7.5 per cent in 2013 and expectations are that it will continue to grow.
"We have identified this category as an area of growth for our business and are delighted to be partnering with Lorna Jane, Australia’s leading womens activewear brand, as its Australian department store exclusive partner."
Lorna Jane will sit alongside David Jones’ current activewear brands Brasilfit, Adidas and Bonds Active.
LORNA JANE: Making a splash.
