General Pants Co has released 'Into The Wild' for the summer season:
"Into the Wild is our latest campaign where we get inspired by road tripping this summer and get lost in the latest summer colours, prints and exclusive styles this side of nowhere on our adventures.
"Road tripping to festivals, to the beach or into the wild, wardrobes should be effortlessly stylish so you can decide what to throw on each day without fuss.
"Summer essentials should include lots of colourful throw-on-and-go mini dresses, psychedelic paisley, printed muscle tanks, washed out Aztec prints, statement denim dungarees and floral twin sets - the ultimate road tripping wardrobe."
View the striking campaign here.