Melbourne Art Fair renewed its partnership with global luxury brand Loewe for its 2026 event over the weekend.
This marks the second consecutive year that the luxury label has joined as an exclusive fashion partner.
The 19th edition of the Melbourne Art Fair launched over the weekend, which included installations, sculptures, experimental videos, tours, workshops and conversations.
To mark Loewe’s involvement, two bespoke Loewe Newsstands showcased at the Fair, offering visitors a moment of discovery and storytelling. Each newsstand presented the new MAF Broadsheet, available complimentary for guests to collect at the fair.
Melbourne Art Fair director Melissa Loughnan said authentic partnerships are integral to MAF’s success.
“It’s such a pleasure to collaborate with forward-thinking brands who share our mission for supporting artists, designers and craftspeople,” she said.
“We’re excited to have Loewe expand our partnership in 2026 and introduce a physical brand presence at MAF this year, demonstrating the growing connection between the worlds of art, fashion and design.”
In Australia, Loewe has five physical locations, including a multi-brand space at David Jones, and stores in Westfield Sydney CBD, Sydney International Airport, Chadstone Melbourne, and a spot along Collins Street in Melbourne CBD.