An Australian fashion label has confirmed an exclusive new partnership with US retail giant Nordstrom, to fuel its international expansion.
Minkpink, backed by fashion company House of Quirky, has revealed it will launch into specialty fashion retailer Nordstrom in the USA, this month as it moves to secure its stance as a global brand.
The company confirmed this week that has been “hand selected as ‘the’ anchor brand by Nordstrom”, to be sold across the entire chain of 115 US stores and online.
In addition, Minkpink has been commissioned by Nordstrom to create a campaign to mark the brands arrival.
Shot by Byron Spencer, and starring models Zippora Seven and Valentina Ruby, the campaign will introduce the Minkpink ‘girl' to its new market, via a “cheeky and infectious portrayal of the fun loving Minkpink spirit”.
The initial Minkpink collection for Nordstrom will comprise of a varied selection of prints, a-line shapes, ombre knitwear, crochet and the relaxed mini dresses.
Nordstrom will also support Minkpink with a digital rollout of the campaign.
The digital aspect will focus on social media, with set to Nordstrom will use their digital platform to showcase the new campaign and collection offering from Minkpink.
Minkpink marketing manager Amy-Louise Hoare added the brand was sought to by Nordstrom due to their growing strength internationally.
“Minkpink has such a genuine and strong identity and this was a big part of Nordstrom buying into the brand,” she said.
“Nordstrom wanted a campaign similar to what is produced in the Minkpink global campaigns, all with the same Minkpink aesthetic, but something exclusive to them – that they can roll out to launch this exciting new brand for them.
“For the Minkpink brand, being hand picked and sort out to join the ranks of this specialty fashion retailer is also a real milestone. This entry into Nordstrom firmly stamps the recognition of Minkpink as a global brand.”
Minkpink product will drop into Nordstrom across America from this month, with pieces priced from $60 to $110.
Additional global stockists for Minkpink include: Urban Outfitters US and UK, Asos, Shopbop.com, Harrods, and Barneys New York. In Australia, the brand is also stocked by department store David Jones.