Which local fashion house has inked a partnership with Bloomingdale's?
Melbourne-based lingerie manufacturer DCI Corporation has confirmed its official United States debut this week via the launch of Dita Von Teese lingerie into department store chain Bloomingdale's.
The lingerie line, designed in conjunction with celebrity Dita Von Teese, will launch exclusively through select Bloomingdale's stores and online at Bloomingdales.com from this week.
The Bloomingdale’s locations include – 59th Street and Soho in New York City, Aventura (FL), Century City (CA), San Francisco (CA), White Plains (NY).
The initial range to drop into stores will include a feminine Parisienne range, with leopard print pieces in a Tulip story and a daring Madame X range which has previously been featured in the Alexis Mabille show at Paris fashion Week.
Commenting on the launch of the range in Bloomingdale’s executive vice president/GMM of intimate apparel, fashion accessories, cosmetics, fine jewellery said it is a perfect fit.
“It is part of the Bloomingdale’s DNA to merge pop-culture with fashion, so we are excited to offer our loyal customers the first opportunity to shop Dita Von Teese’s lingerie collection in the United States.”
“Her collection of glamorous retro-inspired underpinnings is sure to make all women feel like a Hollywood starlet on any given day.”
Established in 1973 DCI is a major underwear and lingerie supplier for the best private label retailers both in Australia and internationally. The company provides own label and branded product to retailers such as: Myer, David Jones, Target, and Best & Less in Australia; Farmers in New Zealand; Hudson’s Bay in Canada; Woolworths in South Africa; Marks & Spencer, Debenhams in the UK and Asos.