Local designer Bettina Liano has joined forces with a celebrity photographer to celebrate the launch of her first international boutique in New York City.
The designer opened doors to her first US store this month in the Soho district and has teamed with LA-based celebrity photographer, Robert Erdmann to coincide with the launch.
Starring Australian model Sophie ‘Hirschy’ , the three have collaborated to create a fashion film clip to showcase the current SS13 collection.
Hirschfelder is also the current the face of the Autumn/Winter 12 Balenciaga campaign.
Titled 'A Space Oddity', the clip will showcase the current SS13 collection, in-store and online now.
Throughout the clip, Hirschy’s journey is filmed through outer space to and from 'Bettina Liano land', transported by the 'O Ring'.
Filmed with a combination of camera tracking and projection mapping techniques, along with live 3D animation, the clip culminates in a 'white light' with the White Gothic SS13 collection.
Back in control of her label, following a fall into administration in 2011, Liano said the New York store is part of her business strategy to strategy to become an international brand.
According to Liano, the brand will see at least one more US store open by the end of this year, with a new website to also be launched shortly.
However, as reported on ragtrader.com.au, the move follows a controversial period for the designer.