Levi Strauss Australia has swept up numerous awards at the 2015 Point-of-Purchase Advertising International (POPAI) Australia and New Zealand Awards.
The denim brand managed to take two silver wins for physical store display and shopper experience pertaining to its virtual change room.
The change rooms aimed to provide customers with a physical and digital experience in store through, offering different ways to wear and style Levi's Revel Jeans.
It took three gold awards and for physical store, shopper experience and experiential categories as a result of launching its 'Commuter Challenge' initiative which allowed customers to hop on a bicycle set up in stores and pedal through city streets using an interactive kiosk featuring integrated street footage.
Those who clocked up the fastest time would then win a series of prizes.
The same initiative also won Levi's the 'Pinnacle Award' for best shopper experience chosen from gold winners and finally the 'Tom Harris Award' chosen from the major 'Pinnacle' winners.
Levi's launched both its virtual change room and 'Commuter Challenge' in partnership with interactive marketing agency The Creative Shop.