As the impending arrival date of Amazon draws near, recent research has revealed that only 48% of retailers are aware of its Prime offering.
A survey conduct by DataSauce, founded by former Catch of the Day head of digital Tzvi Balbin, revealed that less than half of Australian retailers were aware of the online juggernaut's delivery service.
Prime allows customers to pay an annual fee of roughly $100 to receive fast and free delivery on all orders.
The online survey found that 71.3% of respondents shop online, making them prime targets for the service.
Balbin advised Australian retailers not to try and beat Amazon at its own game but rather ensure that customer experience is seamless and unique.
“You’ve also got to look at how omnichannel your business is, so the shopping experience is seamless.
"A number of physical retail outlets are optimising their customer experience so it’s seamless offline and online. It’s not enough to have in store pickup and claim to provide a true omnichannel experience.
“At the end of the day, to beat Amazon you need to focus on their weaknesses. Niche down, build and nurture a fanatical community, tell a story and leverage loyalty. After all, Amazon is a one size fits all.”
The research also found that while companies such as ZipMoney and Afterpay claim to be dominant players in the market, Paypal remained the favoured payment method.