Denim jeans producer Lee has launched its newest premium ‘Stay Black’ denim fabrication.
The new product is designed to stay black through multiple was cycles, with less fade.
The fabric itself has been reactive beam dyed, allowing for the black dye and fabric fibres to bond with greater strength.
Lee brand manager Lincoln Neill says the new fabric highlights the brand's dedication to remaining relevant in the market.
“Black denim has been and always will be the backbone of our brand, this latest innovation is an extension of our commitment to be purveyors of the latest denim trends."
Key styles include the new ‘Sub Zero’, Lee's skinniest men’s fit yet and the high-rise classic the 'Hi-Licks' for women.
The new range will be available in-store through Australian retailer General Pants or from Lee's Australian online store from this month.
Prices range from $159.95 to $569.95.