Australian brand Zulu & Zephyr has teamed up with Lara Worthington as creative director for 2018.
Director Candice Rose-O’Rourke said while the brand already has a loyal product following, she wanted to create a campaign with feeling.
“Lara understands the effortless and natural Australian girl, but more than that, her beauty brand reflects the same minimal and laid back aesthetic that Zulu & Zephyr does.
"We knew together, we could create a unique campaign that really resonates with our girls."
Shot by Darren McDonald in the Santa Monica Hills, USA, the inspiration for the campaign was based around the location itself.
Worthington said this included a dry and dusty ranch blooming with desert flowers and rocky terrain.
“The campaign is all about the earthy terrain, that dusty feeling of being off the beaten track. And I think we really captured that."