Kyha (formerly One Day Bridal) founder Kyha Scott discusses the business' recent rebrand.
The rebrand to Kyha is the result of careful strategic planning.
Our ambition over time is to extend our product offering beyond bridal, in doing so appealing to a broader customer base.
Our business has been built on blurring the lines between bridal and fashion and our new brand allows us to take that one step further.
From a customer perspective, moving to Kyha allows us to reimagine our retail spaces to reflect the evolution of our aesthetic.
With our Sydney boutique launching in two weeks, we wanted to open our doors under the Kyha name.
From a business perspective, it allows us to be more deliberate in our exploration of adjacencies, creating new growth opportunities to capitalise on our current momentum.
Our first collection under our new brand name will launch on November 19, offering not only an insight into the vision for a broader product suite, but also unique design choices for customers.