Australian streetwear label Ksubi has signed a new partnership deal with the world’s largest hip-hop festival, Rolling Loud, for the event’s return down under after six years.
As part of the deal, Ksubi will become the official outfitter for Rolling Loud Australia.
The event tour starts at Centennial Park in Sydney on March 7, and then moves to Flemington Racecourse in Melbourne on March 8. Big-name artists will take to the stage, including Gunna, Ken Carson and Sexyy Red.
This new deal hits on the 10-year anniversary of Ksubi’s role as official denim partner for Rolling Loud’s event in Miami in 2024. This joins a history of collaborations and endorsements, including A$AP Rocky, Travis Scott, Juice WRLD, Trippie Redd, and Rolling Loud USA 2026 performer Destroy Lonely.
To mark the partnership, Ksubi will release a limited-edition Ksubi x Rolling Loud capsule – a two-piece drop merging rap subculture with Ksubi’s Australian heritage.
The capsule features Ksubi’s signature Biggie SS Tee in a black and white colourway, with the white tee exclusive to Ksubi’s Bondi and Melbourne stores.
As part of the deal, Ksubi customers can purchase their Rolling Loud tickets in-store, which can include discounted tickets, fast-lane options and in-store rewards.
In the lead-up, Ksubi will also offer over 40 passes via giveaways for shoppers at their Bondi and Melbourne stores with any spend of $250 or more.
The limited Ksubi x Rolling Loud collaboration will be available for a limited time at Ksubi Bondi, Ksubi Melbourne and will be available on-site at Rolling Loud Sydney and Melbourne merchandise stands between March 7 and 8.