Ksubi has launched KStudio, an event space to showcase music, art and creatives from around the world.
Ksubi CEO Craig King said the launch marks a new growth phase for the designer streetwear brand.
With stores in Los Angeles and New York, Ksubi is set to launch new locations in Miami, Chicago, London, Sydney and Melbourne by the end of 2022.
“We have been tightly focused on the international business for the past few years, but now it’s time to get back to our roots and make some noise at home," King said.
"We built KStudio, our new HQ, with the idea of hosting events and showcasing Australian creatives, musicians, and artists on the world stage, whilst bringing our global brand energy back to the Australian market.”
Australian rap group OneFour debuted the concept space in Sydney, with hundreds of local fashion and music personalities in attendance at the inaugural event.
The group, who performed their first show in the city for three years, praised Ksubi for launching the venture.
"Ksubi’s ethos is all about having a rebellious attitude, and that’s something we can get behind.
"They’re no strangers to pushing boundaries and being part of the launch of KStudio is just the start of things to come, watch this space."
OneFour pioneered drill music in Australia and have collaborated with the likes of The Kid Laroi, A$AP Ferg, Headie One and DJ Carnage.
Supporting OneFour's performance was Sydney DJ collective Settings and Melbourne’s C.Frim, who closed the night.
The event also celebrated the launch of the brand’s latest collection World Tour, inspired by old band posters, neon lights and vintage wash denim.
The event was presented with leading Sydney hip-hop radio station Cada as the official media partner.