Australian-born streetwear brand Ksubi has opened its second flagship store in Sydney, at Level 4 of Westfield Sydney.
The new flagship adds to the brand’s Bondi Junction store, which was opened last year, and is the brand’s seventh store globally. This also includes a flagship in Melbourne, opened in 2024, and stores in New York, Los Angeles, Miami and Chicago.
The new Sydney flagship will house seasonal collections and global collaborative drops within a retail environment designed to reflect the brand’s luxe-rebellious identity. Spanning 320 square metres, the store preserves the site’s original architecture while introducing a series of Ksubi signatures. This includes custom wallpaper that turns the walls into a visual archive, showcasing past Ksubi campaigns and the collaborators who have helped shaped the brand’s cultural footprint, including A$AP Rocky and Kendall Jenner.
Mirrored plinths, a custom register and floating hanging rails are layered throughout the space.
Ksubi CEO Craig King said he and the team were looking for the right location in the city for a few years now.
“Opening in Westfield gives us the opportunity to position Ksubi in the same way we have in America – within Soho and the prestigious Design District in Miami – creating a bridge to luxury while sitting firmly within the premium segment,” King said. “This is our third store in Australia, with a fourth coming soon, as part of our reset in Australia, which will see us open seven to eight new stores over the next few years.”
To mark the opening, Ksubi will bring together Sydney’s social figures, creatives and talent for a private event at the new flagship. The evening will feature a live set from Australian-born duo Set Mo, alongside custom tattooing by Sydney artist Ganne.
Ksubi Sydney officially opens today, October 1. Alongside its retail footprint, Ksubi also stocks its products at the likes of Saks, Neiman Marcus and SSENSE.