Melbourne-based Kookai will unveil a $1 million boutique at Vicinity’s Emporium Shopping Centre in the city's CBD on June 12.

The move comes as Melbourne emerges from its latest lockdown.

Kookai MD Rob Cromb said the decision to invest in CBD retail space shows confidence in demand for bricks and mortar shopping environments. 

“While 2020 onwards has been an undoubtedly challenging time for retail, seeing many of us live through lockdowns and retreat to shopping from the comfort of our own homes, there’s something about the in-store shopping experience that has the power to inspire, evoke feelings and moods, and help customers to truly connect with a brand in a way that simply can’t be replicated digitally,"he said. 

“Wherever the world takes us from here, I truly believe the fashion customer will always seek out that in-person experience and, in return, we hope to always offer new ways for her to live that experience with expanding our store network, creating new store design concepts and offering her something that’s uniquely Kookai.”

 Kookai has plans to open at least eight more boutiques across Australia within the next two years, as well as entering new global markets in the northern hemisphere.

Kookai is a Melbourne-based, family-owned and run fashion label founded in 1992 by Cromb and Danielle Vagner.

It operates 37 retail stores in Australia plus retail stores in New Zealand and throughout Europe.

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