Australian underwear label Knobby has revealed an exclusive partnership with three-time X Games gold medallist and Nitro Circus team member Ryan Williams.
Williams joins an array of Australian sporting personalities that have worked with Knobby including Olympian Caroline Buchanan and supercross racer and Member of the Order of Australia Chad Reed.
"We have worked with some incredible athletes over the past few years and to have someone of Ryan’s skill become an official partner is a big win for us, we are looking forward to working on some new and innovative things together," Knobby founder and CEO Rob Rand said.
"The energy between Ryan and our team is tremendous, it all came naturally and we can’t wait to do some awesome work together," he said.
Both based in the Sunshine Coast, Williams and Knobby will collaborate on a collection that is set to hit the market soon.
Speaking on the partnership, Williams said that he is excited to become part of the 'Knobby Nation'.
"Rob and the rest of the Knobby team have been brilliant to work with since day one, I’m stoked to partner with them and become the newest member of the Knobby Nation.
"We have some pretty great ideas we’re fleshing out at the moment, including an underwear collaboration and can’t wait to bring together some world-first tricks and combine it with their awesome creativity," he said.