Kmart has opened a new store in Melbourne's west at Highpoint Shopping Centre. 

The major retailer is the latest in a string of brands that have opened in the Centre recently, including Under Armour, R.M. Williams, Seed Heritage, Glue Store and Stylerunner. 

Officially opening the new store today (December 1), Kmart will welcome customers in with a range of activities including floral styling sessions, kids' art and craft activities and cupcake giveaways. 

Kmart CEO John Gualtieri said the retailer was proud to end the year with the opening at Highpoint.

"We’re so incredibly excited to welcome Melbourne’s west into our new Kmart Highpoint store today. 

"It’s our 75th store opening for the year, bringing our store network to 326 stores - and what a way to end 2021.

"Highpoint is such an iconic shopping destination and we are thrilled to be officially opening our doors here, giving customers access to our great value, on trend products, right in time for Christmas.

"Our Kmart Wishing Tree will be set up at the front of store, helping to support families in need, and we encourage our generous customers to get involved if they can," he said. 

The new and elevated store layout spans all three of Kmart’s ‘coloured product worlds’ including apparel, kids and home.

Highlight store features include central-served check outs, wider aisles for wheelchair and pram access, as well as bolder graphics for easy navigation and a convenient shopping experience. 

"Our shoppers have a strong appetite for Kmart’s fashion, lifestyle, kids and homewares offer, where accessible and affordable products don’t compromise on value and quality," Highpoint regional GM Rachel Duggan commented. 

"We are beyond thrilled to finally welcome the retail giant in centre during an exciting time when Highpoint is expanding in its lifestyle and fashion categories – further cementing Highpoint as the most in-demand shopping centre in Melbourne’s west," she said. 

Doors opened to shoppers this morning at 8am, following a Welcome to Country and ribbon cutting ceremony. 

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