Wesfarmers has already leveraged its acquisition of Catch.com.au to improve its department store business.
Kmart Australia, Target Australia and Catch.com.au are now teaming up to offer free delivery on all eligible orders thanks to the Club Catch membership.
A single membership enables customers to receive free delivery on eligible orders when they spend over $45 online.
Kmart Group, the collective of the three businesses, are all owned by Wesfarmers and together form the biggest combined retailer in Australia selling over two million different products.
Kmart Group MD Ian Bailey said that customers were increasingly looking for convenience and through this offer Kmart Australia, Target Australia and Catch will provide more products at better prices this Christmas.
“We have been listening closely to our customers and we can see across all of our businesses that the way they want to shop is evolving. More and more of our customers are shopping online and they are looking for a better and more seamless shopping experience whenever and wherever they shop with us.
“We’re going to look at ways to make shopping easier for our customers across all three businesses and that will start with this subscription offer in time for this Christmas.
“Almost everything you need this Christmas is available across the Kmart Group and you’ll now be able to get it delivered free with a Club Catch membership,” Bailey said.
Club Catch membership is available from catch.com.au with a free 30-day trial and the option of an annual membership fee of $69 or alternatively membership is available by the month for $6.50.