Melbourne born brand Kind Is Cool will continue its support of bullying prevention organisation Bully Zero, with the launch of its new Christmas collection Deck the Halls.
Founded on the principle of demonstrating that kind is cool, the label donates $2 from each sale to Bully Zero, supporting it to bring the community together, educating and supporting schools, students, teachers, and parents around bullying.
"Kind is Cool is a brand born from the community for the community," founder Amber Wilkinson said.
"Each of our collections speaks to a social-economic cause close to the hearts of many Australians," she said.
Kind Is Cool has been supporting Bully Zero for three years, with the donations helping the organisation to deliver 301 bullying prevention workshops in schools, sporting clubs and community groups across the country.
This is in addition to the 51 WorkSafe Bullying Prevention workshops aimed at 16–24-year old’s transitioning into the workplace.
The brand's donations have also funded 31 bullying prevention workshops in workplaces across 20 high profile employers across retail, hospitality and mining industries.
Collectively, Kind Is Cool's support has helped educate a total of 26,835 young people, parents and employees through its initiative.
"It’s been a hard year for Australians and some more than others," Wilkinson added.
"We are doing our bit to put a smile on people’s faces and create an environment of generosity beyond the traditional bounds of the Christmas season," she said.
And the brand's mission is resonating with influencers across the globe, with the likes of Rebecca Judd, Miranda Kerr and singer Jason Mraz getting behind the brand.
"We are in the business of spreading kindness, it’s that simple," Wilkinson said.
The Kind Is Cool Deck the Halls collection features a range of unisex styles for children and adults.
The collection is available now on the Kind is Cool website and retails for between $39.95 and $79.95.